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A significant amount of effort is directed towards maximising the publicity opportunities for individual winners and the awards in general with a professional PR firm having been engaged for this purpose. Dock Street Group, under the guidance of Pauline Ray, is once again looking after this in 2005.

Last year the BeST Design Awards enjoyed coverage across television, newspapers, radio and magazines. In addition, a major feature is run in PRODESiGN Magazine in October, and in the URBIS Design Annual in November. Last year the 40-page section that made up the Best Awards coverage was over-run and 6000 copies went out with all Unlimited November issues and it is anticipated that this will occur again in 2005